Seen + Noted
So the story goes that Honda fired the whole marketing team associated with the launch of the Honda Element because almost no 16 – 22 year olds purchased the car (target audience). Rather, every Grandparent from the east coast to the west fell in love with the car and made it instantly “uncool.”
Well, as uncool as it may have seemed, almost every carmaker has imitated this style since then. Looks like each ex-Honda Employee found a new job at Ford, Nissan, Kia, Scion (Toyota) and Chevy and kicked off their first year with a way to reinvent the box-car.
